The Brief
ROSA was born from the challenge of creating more than just a perfume brand it was about designing an identity that embodied empowerment, femininity, and emotion. The task was to craft a brand for women that captured the essence of fragrance as a personal statement, something that could speak without words. The vision was to translate the intangible feeling of perfume into a visual world that women could connect with. ROSA needed to be more than a name; it had to become a symbol of strength wrapped in elegance, reminding women of the power they carry within.
Process
To capture this spirit, I turned to the rose a timeless flower that embodies beauty, grace, and resilience. Roses carry a feminine touch but also a quiet strength, making them the perfect muse for this brand. I incorporated floral motifs into the identity, paired with an elegant font to communicate sophistication. From logo design to packaging concepts, every element was carefully chosen to reflect what ROSA stands for: empowerment, beauty, and emotion. The design aimed to make the fragrance feel like an experience both seen and felt.
The Outcome
The final brand identity came to life through a series of mock-ups, showcasing ROSA across packaging, logo applications, and promotional visuals. These mock-ups offered a glimpse into the world of ROSA, giving the audience a sensory preview of how the brand could live in their hands. The result was not just a design, but an invitation to feel empowered, elegant, and unforgettable through fragrance.
The way you make me Feel
